Adobe
As ACD of Deutsch's Adobe account, I oversee all copy on workstreams for products across the Creative Suite, from Photoshop to Acrobat to new Firefly (AI) product launches. While we focus on TikTok and Reels, we've touched all of their social channels. With a small team and even smaller budgets, we've managed to grow Deutsch's business with Adobe from one product to many.
Often, we are answering this dream/nightmare brief:
"just make us something cool."
Shorty Awards Winners
Winner: Best Tutorial
Generative Fill (Firefly)
Audience Favorite
Generative Expand (Firefly)
My Greatest Achievement?
The big hurdle in making timely social content is getting topical jokes past legal. On the day a Very Big Artist released a Very Big Album after a Very Big Tour about her varied aesthetics, Adobe was promoting their new Style and Structure reference tools, which when combined allow you to apply varied aesthetics to the same photo. I pitched this Instagram carousel, and even generated the images myself using the tool!
Caption: We’re down bad for Structure and Style Reference in #AdobeFirefly ✨
Launches & Milestones
Deutsch is often tasked with highlighting the new features, anniversaries, awards wins and more. Here are just a handful of our big announcements.
Adobe Express
Mobile App (Link)
Image Model 3
Structure Reference
